BYD escalates price war; slashes prices across its entire EV line up

 

 

 

 

 

 

h0ngcom said:

Price wars 1. Betray those who have already bought at full price. 2. Destroy brand loyalty. 3. Destroy the brand image, especially, who start price wars is public enemy. 4. Make used car prices fall rapidly. 

Price wars may be good for increasing sales, but in the long run, they destroy brands and companies.