Chery’s 11 Brands Explained: Genius Global Strategy or Total Confusion?

https://en.wikipedia.org/wiki/Chery

Chery/Chirey 

Exeed

Exlantix

Freelander (licensed by Jaguar Land Rover)

iCar/iCaur/Aiqar

Omoda & Jaecoo

Jetour

Lepas

Luxeed

Rely

Soueast

It is 12 if count Omoda & Jaecoo as 2 separate brands